How many times have you made a decision on the fly, “knowing” that it was the right move to make without any analysis to back it up? Research shows that your gut instinct is more powerful and accurate than you would imagine. Check out this article from CPA Ontario’s website

Instinct vs. Analytical Thinking – CPA Ontario.

“What role does intuition play in business? Researchers and neuroscientists alike have long questioned the debate of rational vs. emotional decision-making. According to psychologist Gerd Gigerenzer, 50 per cent of all decisions made by large international companies are made with a gut decision. Though, these leaders would never admit this in public, Gigerenzer explains, due primarily to the fear of being made responsible if something goes wrong.”